Senior UI/UX Designer

Role Overview

Lumatix is seeking a skilled Digital Marketing Specialist who can help brands grow their digital presence through well-planned and performance-driven marketing strategies. In this role, you will work closely with designers, strategists, and product teams to develop campaigns that increase visibility, attract the right audiences, and convert engagement into measurable business results. The ideal candidate is both creative and analytical, capable of initiatives that are supported by data and aligned with business goals.

Key Responsibilities

As a Digital Marketing Specialist at Lumatix, you will be responsible for planning, executing, and optimizing marketing campaigns across multiple digital channels. You will collaborate with internal teams to create compelling content, monitor campaign performance, and refine strategies based on analytics and insights. Your role will focus on improving brand awareness, generating qualified leads, and ensuring consistent growth through well-executed digital marketing efforts.

• Plan and execute digital marketing campaigns across multiple channels including search, social media, and email.
• Monitor campaign performance and optimize strategies based on analytics and insights.
• Conduct keyword research and implement SEO strategies to improve website visibility.
• Manage paid advertising campaigns such as Google Ads and social media promotions.
• Collaborate with design and content teams to produce engaging marketing assets.
• Track performance metrics and prepare reports that highlight campaign results and opportunities for improvement.

Required Qualifications

We are looking for candidates who have a strong foundation in digital marketing principles and a proven ability to manage marketing campaigns effectively. The ideal applicant should possess both strategic thinking and practical execution skills, allowing them to balance creativity with measurable outcomes. Strong communication skills and the ability to work collaboratively in a fast-paced agency environment are essential for success in this role.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing or a similar role.
• Strong understanding of SEO, PPC, and social media marketing strategies.
• Experience with analytics tools such as Google Analytics or similar platforms.
• Ability to analyze marketing data and translate insights into actionable strategies.

Preferred Skills

Candidates who bring additional marketing expertise and technical knowledge will have an advantage in this role. Experience with marketing automation platforms, conversion optimization strategies, and advanced analytics tools will help enhance campaign performance and improve marketing outcomes. Familiarity with emerging digital marketing trends and tools is also valuable for staying competitive in a rapidly evolving industry.

• Experience working with marketing automation tools.
• Knowledge of content marketing and conversion optimization techniques.
• Familiarity with CRM systems and customer journey mapping.
• Basic understanding of website performance metrics and optimization.
• Excellent communication and project management skills.
• Ability to analyze marketing data and translate insights into actionable strategies.

What We Offer

At Lumatix, we believe that great marketing work comes from teams that feel supported, inspired, and empowered. We provide a collaborative work environment where team members can grow professionally while working on impactful projects with innovative companies. Our team benefits from continuous learning opportunities, flexible working arrangements, and the chance to contribute to meaningful digital experiences that help businesses succeed.

Apply for This Role

If you are passionate about digital marketing and excited to work with a team that values creativity, strategy, and measurable results, we encourage you to apply. Share your resume, portfolio, or examples of previous marketing campaigns so we can better understand your experience and approach. Our team reviews every application carefully and looks forward to connecting with talented professionals who want to grow their careers with Lumatix.